The Two Simplest Money-Printing Tweaks You Need To Use In All Of Your Marketing

In a world where most advertising efforts fall flat on their face like the world's drunkest fool attempting a pole vault, there are often simple ways you can tweak your copy so people find themselves buying before thinking twice. Let’s break them down now.

If you’ve ever received a letter or read an ad in your life, chances are you’ve come across the language of ‘Corporate-ese’.

For those that don’t know, It’s a confusing, jargon-y and almost inhuman way that businesses and authorities communicate to sound all important and technical.

The problem is that it actually drives away potential customers, meaning so many businesses not only lose money on ad spend, but they lose out on massive sales because their funnel is riddled with jargon.

If you run ads or write copy, you’re probably speaking corporate-ese without even realising! So it’s incredibly important that you make sure to fix this forever by using the techniques I’m about to show you to make you sound like a real human being.

The first simple secret to improving your ad performance

The first thing you need to do is perform the ‘bar test’ (No, not that bar don’t worry).

The bar test is where, as you’re writing your copy, you ask yourself this question; “Is this the kind of language I'd use if I was talking to a stranger at a bar?”.

This question alone is an absolute game changer because it simplifies the way you speak to your prospects, and it makes it easy for your leads to follow you along to the sale.

People are people, and they want to be spoken to, you guessed it - like people.

So when you perform the bar test, you’re taking an environment where all the corporate BS gets put on pause and the world seems more human.

Your readers will pick up on that easily and they will want to keep reading.

This alone is something that most of your competitors don’t utilise, so even if they’re not full on speaking ‘corporate-ese’ in all of their copy, they’re bound to be doing it at a few points along their funnel. 

Simple ad secret number two

The second trick is something that will make a big difference in the smoothness of your copy, which again, makes you money…

Read it out loud!

Yes, that’s literally it.

Reading your copy out loud is the quickest and best way to find hiccups that just don’t roll off the tongue like they seemingly do when you read in your head.

Start doing this for everything you write, and even go back over your existing copy and you’ll notice where the bumps and bruises are that hurt the reader's brain.

That’s where the value of this trick comes in, eliminating those bumps will allow the movie that’s playing in your reader's head to keep playing without any friction. Great if you want that movie to end with them buying what you’re selling.

So all in all, it boils down to this… Simplify and talk like a human!

We’re supposed to be on the same page as the reader, always in agreement and keeping their interest throughout the entire thing.

If you want to know where your copy is costing you, or where it could be improved to make you more money, get in touch with us and we’ll take a look at your copy absolutely free.