How To Stop Being Generic In Your Marketing (Even If You Think You Aren't) - The Unique Selling Proposition

If I asked you, or any of your employees this tricky question:

“What makes your business different from others in your industry?”

What would you say?

You have <3 seconds, GO!

… Did you come up with something that's truly unique?

If not, it’s costing you money.

It costs you money because it’s costing you customers.

It costs you customers because they’re viewing you as generic, not as one of a kind.

And if you thought along the lines of “We’ve been in business for X amount of years and we’re professional and reliable and we’ve won this award and…”

Go to 5-10 different competitor sites and read through it. They’re going to be saying EXACTLY the same thing.

And if they don’t say it on their site, you can bet most will have come up with the same answer when asked this question.

So, what can you do to stand out?

First, strip away the generic fluff.

Forget the “we’re professional” or “we’ve been around for 10 years.” No one cares. Your competitors are saying the same thing, and your customers are tuning it out.

What actually makes you different?

What’s the one thing you do that no one else does?

Maybe it’s the way you deliver your service. Maybe it’s your pricing model. Maybe it’s your guarantee… Maybe it’s the way you make your customers feel.

If you can’t pinpoint it, start by looking at your best customers. Why do they choose you over the competition? What do they say in their reviews? What do they rave about? lean into that.

Here’s an example:

Say you own a cleaning company. Instead of saying, “We provide high-quality cleaning services,” you say:

“The only cleaning company that disinfects your entire home using hospital-grade products - because your family’s health isn’t optional.”

Now that’s different. That’s memorable. That sticks.

Once you have your unique angle, shout it from the rooftops. Make it the first thing people see on your website.

Put it in your ads. Put it in your content.

Say it in your emails.

Make sure everyone who interacts with your business knows EXACTLY why you’re not just another option. They know why you’re THE option.

It's called a USP (unique selling proposition) and it's how you stop being forgettable.

P.S. Want to figure out how you can stand out in your market and craft your own USP? Click the link below for an exclusive strategy session where we'll break that down for you for free + send you a custom report that details exactly what we'd do in your shoes so you can start making more money immediately. There aren't a lot of spots available for this, because as you can imagine - it's time intensive... Only apply if you're serious about growing your business. https://www.marketacesolutions.com/freeconsultation

P.P.S. This will be you after our session. Talk soon.

marketing unique selling proposition

Unique selling proposition