The Easiest Way To Create Irresistible Ads That Sell More

Do you have trouble getting consistent and strong leads flowing into your business? If so, this article will solve this problem by giving you the key to making your ads a lead machine.

Here’s an interesting question - What would you say is the point of an ad?

I’ll give you a second to genuinely think about this. Because for some time now, advertising has been absolutely misused to a hilarious degree. Even by the so called ‘top players’ in the corporate world.

Got the answer?

If you said “to sell more stuff”... you would be correct.

Simple right?

The funny thing is though, most businesses get this very wrong. At least in how they tend to go about trying to make it happen.

Some businesses try and build ‘brand awareness’ or focus on their ad being ‘creative' and overly entertaining, which basically leads to millions of marketing spend going absolutely down the drain for no good reason.

All well and good if you're a multinational company that has millions or billions worth of capital to fling around, but I’m guessing the chances of that being you are quite low.

So, what’s the secret behind creating an ad that leads to good leads?

Simple. An irresistible offer.

What do I mean by that? Let’s break down how to make one.

Let’s say you sell a membership to a high-end luxury wellness club that costs £600 a month. (A bit specific, but the principles here can apply to many businesses).

You could run a targeted ad that just details how good your gym is and say that you’re offering a limited time promotion, where they get access to free massage treatments for 1 month upon joining.

Pretty simple, and it works for the people who would be ready to buy now… But what about the people who aren’t? Well that’s where we could do it differently to create an offer they would feel silly saying no to, even if they aren’t “ready to buy”.

Let’s say we run a different ad, and instead of just straight up hard selling the membership, we don’t even mention the gym and instead… We just give them a gift.

The gift could be a short free eBook called “Nutrition secrets to look and feel 8 years younger” or something to that effect.

And who wouldn’t want something that’s free AND targeted specifically towards their desires? That’s where the ‘irresistible’ part comes into play.

“How the hell is GIVING stuff away better than advertising the actual product?” You say.

Here’s how - In exchange for one gift, we get two things from them. Their email address and the ability to retarget our ads towards them.

Retargeting our ads simply gets our ads to pop up again and again over time to those same people, so that when they are ready to buy, they will.

But what will we do with their email? Well, here’s where the magic happens.

We can send them marketing emails that will make them go from ‘free gift enjoyer’ all the way to premium member, by simply giving them value throughout the campaigns and getting them to commit to something bigger and bigger every few steps.

Now, allllll those customers who would not have committed to buying previously, instead of never seeing them again, have actually become some of your best members.

Might take a while, but eventually you will see huge results from running these email campaigns.

If you’re wondering how email campaigns + ads would work to get you more leads for your business, you can get in touch with us and we can give you a completely free consultation.